Webinar: Traveler personas for OTAs

Booking patterns, behaviors, and habits to improve your targeting and loyalty strategy.

We analyzed billions of GDS booking signals to discover the key booking patterns and behaviors of six traveler personas.

In our 30-minute webinar, we’ll show you how you can use this new data to start personalizing your OTA’s offering and increase your value across the journey.

We’ll look at:

Findings from our analysis of billions of GDS travel booking signals
An overview of six traveler personas, their booking patterns, and travel habits
How your OTA can personalize your offering to these personas, when, and through which channels
Sample engagement plans you can use to build customer loyalty across the trip

Please select the time that best suits your time zone.

2.00pm CST

(China Standard Time)

11.00am GMT

(Greenwich Mean Time)

11.00am PDT

(Pacific Daylight Time)

Who'll be speaking?

JP Ephithite

Director of Propositions

Online Travel Agencies

Travelport

JP has worked for Travelport for 14 years and previously he held the positions of Senior Product Manager in the Platform Services team and as Sales Director for the Nordic Countries. Before joining Travelport, JP spent a number of years working in the travel industry where he held roles for TUI in Sweden as well as a board member for the Swedish National Tourist Board. JP studied in England and Norway where he gained a bachelor’s degree in International Marketing.

Matthew Webb

Data and Analytics Manager

Online Travel Agencies

Travelport

Over the past 10+ years, his career has spanned multiple different industries from pharma, manufacturing, consultancy to travel technology. Matthew is a data enthusiast that is passionate about using data to put the customer voice at the heart of a company and drive incredible and improved experiences for them. During his time at Travelport, he has worked across Technology, Product and now Commercial on data and analytic projects.

Travelport, the Travelport logo, Apollo, Galileo and Worldspan are trademarks of Travelport.